The Spanish Banking Association (AEB), CECA and the National Union of Credit Cooperatives (UNACC) have presented today the new web platform “Aula Financiera y Digital”. This website is created with the objective of facilitating access to the knowledge and skills that enable all individuals to make decisions about their finances with a greater degree of information, operate in all available environments and channels, and leverage the available tools to improve their financial health.
“Aula Financiera y Digital” offers users all the content, courses and programs launched by financial institutions and their representative associations in the field of financial and digital education, with the objective of making economic concepts more understandable and facilitating knowledge of online channels and procedures. It is a key tool to contribute to the improvement of personal finance management and adaptation to the digitalization of society in all areas, intensified by the pandemic.
The presentation of this new web platform, which took place at the CUNEF headquarters in Madrid, was inaugurated by Fernando Tejada, Director of the Credit Institutions Conduct Department of the Bank of Spain, and Raquel García Alcubilla, Director of the Strategy, Innovation and Sustainable Finance Department of the CNMV. Both highlighted the commitment to financial education of the sector and, specifically, of the two organizations with the Financial Education Plan, which since 2008 has been implementing actions under the brand “Finanzas Para Todos”.
Subsequently, in the presentation of the website, María Abascal, Director of Public Policy at AEB, spoke, stating that “Aula Financiera y Digital” is born from a conviction held by the banking sector: “financial education is a very powerful tool that can improve our lives. That is why we want to make it available free of charge to all individuals and improve the training of society as a whole”. For his part, Antonio Romero, Corporate Director of Associative Services and Resources at CECA, noted the significance of digital transformation, to which no sector is immune, and the vocation of banking institutions to “help people to be able to join the changes with all their capabilities”, emphasizing that “digital connectivity, in addition to being a challenge, is also an opportunity in terms of accessibility and inclusion”. Finally, Cristina Freijanes, Secretary General of UNACC, highlighted that “Aula Financiera y Digital” is a “unique initiative that makes visible the commitment of the entire financial sector to contribute to the improvement of financial and digital education”.
The closing of the event was conducted by Pablo de Ramón-Laca, Director General of the Treasury and Financial Policy.
“Aula Financiera y Digital” is a dynamic, informative and multimedia website that incorporates news about financial and digital education in Spain, audiovisual content developed by the entities participating in the platform, and indicators on the sector’s commitment. In this regard, the aggregated data from AEB and CECA for the year 2020 show that, of the more than 4,000 initiatives developed by the sector in financial and digital education, 40% were in-person, which translates into 567,000 direct beneficiaries. Furthermore, “Aula Financiera y Digital” is interactive, as it incorporates two types of search engines for training initiatives; and intuitive, as it offers two types of classifications, based on the subject matter of interest to the user, or based on the target group of each initiative.
This website is, in short, an expression of the sector’s commitment to financial and digital training, which it has been developing for several years and is expressly included in the Strategic Protocol to Strengthen the Social and Sustainable Commitment of Banking.
You can access the platform here
