The first year of operation of ‘Financial and Digital Classroom’, the training platform promoted by the Spanish Banking Association (AEB), CECA and the National Union of Credit Cooperatives (Unacc), shows that initiatives related to savings and those aimed at young people and adolescents generate the greatest interest among website visitors.
Specifically, programs on savings account for 44% of queries, while topics related to digitalization concentrate one in four visits. By demographic groups, options aimed at adolescents and young people have motivated three out of four queries for initiatives oriented to specific population groups.
The website, which renews its training offering on its first anniversary, brings together the sector’s main financial and digital education initiatives, of which more than half (55%) are workshops, conferences or seminars, and 40% have been delivered in person. It is worth noting that more than 245,000 clients over 65 years of age have received financial and digital training, as reflected in the annual monitoring report on measures aimed at improving personalized care for elderly people.
The content of ‘Financial and Digital Classroom’ responds to the needs and interests of the population, and is classified into 14 topics of interest, including digitalization, cybersecurity, savings or investments, as well as seven different demographic groups, including people over 65 years of age and people with disabilities, young people and adolescents, and people at risk of exclusion. Financial and digital education videos and podcasts are also included, which likewise stand out among the most consulted pages.
For “Financial and Digital Classroom”, launched in May 2022, the three banking associations (AEB, CECA and Unacc) were awarded on October 3 with the “Finance for All” prize, from the Financial Education Plan, promoted by the Bank of Spain, the National Securities Market Commission and the Ministry of Economic Affairs and Digital Transformation, for the dedication and commitment of the banking sector in the field of financial education.
The promoting associations, AEB, CECA and Unacc, have been working for some time to facilitate the population’s access to knowledge and skills that make economic concepts more understandable and enable financial decision-making with a greater degree of information and independence, in line with the commitments signed in the Strategic Protocol to strengthen the social and sustainable commitment of banking.
The latest available figures, corresponding to aggregated data from 2021, indicate that the banking sector’s commitment to financial and digital education has resulted in 3,836 activities and 38 million online accesses.
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