At a time when new generations face the enormous challenge of entering the labour market in a context of crisis and uncertainty, their perception of their finances and how to manage them has changed.
For this reason, the Spanish Banking Association (AEB) and CECA, together with Trivu, and in collaboration with Thinking Heads, have joined forces to develop Hucha Challenge, a live competition in which young people will shape the banking of the future while taking on all kinds of challenges in a format similar to the television style of entertainment programmes.
Twelve young people who have already been selected will be organised into three teams and will meet on March 11, 2021 at 5:00 PM at La Casa del Lector (Matadero – Madrid). Participants are not necessarily banking experts, although they do have a clear interest in developing knowledge about the financial sector and personal finance.
In addition to the competing teams, other interested parties may attend as an online or in-person audience and actively take part in some challenges, in strict compliance with the prevailing health measures to ensure the safest possible conditions. Attendees can register on the competition website www.huchachallenge.com and, for those who decide to watch from home, the experience will be streamed live via the link https://huchachallenge.com/live/.
This entirely groundbreaking new format will generate social impact and enable young people to play a leading role in building the banking of the future through financial education and innovation. In this regard, Hucha Challenge will feature an agenda of dynamic activities: a team presentation followed by content blocks divided between games and digital challenges; a round table to address myths, advice and the sector’s impact on society; and a series of live questions to attendees via an interactive platform so that the audience can also participate.
The awards ceremony will close the event: the winning team will receive a training scholarship valued at €500; second place will have free access for one year to the premium subscription of the online educational platform Crehana; and third place will take home some digital gadgets.
Date: March 11, 2020
Time: 5:00 PM
Venue: Casa del Lector, Madrid
Website: www.huchachallenge.com
Streaming: https://huchachallenge.com/live/
