The Spanish Banking Association is launching a new corporate image and remodeling its website with a new design and content. With this renovation project, which coincides with its fortieth anniversary, the Association aims to reflect its commitment to constant transformation to improve the support and services it provides to its member banks.
According to the president of the AEB, José María Roldán, with this evolution in its graphic identity “the Association adapts its image to changes in the social and economic environment, while maintaining the features that have constituted its raison d’être since its foundation: helping its members develop their financial and banking activities in the best possible context.”
The AEB’s new corporate image is based on the previous design, providing greater legibility and better-organized spaces. Dark green remains the primary color, and the tilde—a symbol of Spanish identity—is incorporated in lime green, reflecting the vitality with which the banking sector faces changes in an era where information technology and digitalization are taking the lead. Sprint Final was the company that collaborated on the change of corporate identity.
The transformation of its image coincides with the launch of the Association’s new website, which is more intuitive and easier to navigate. The new site, www.aebanca.es, offers all the usual content of the page and incorporates new features in its commitment to audiovisual information and financial education. To carry out its digital renovation, the AEB has had the help of the consultancy firm Prodigioso Volcán.
The AEB is also committed to being present on social media and, taking advantage of the launch of its new corporate identity and the website remodel, is opening its official accounts on Facebook, Twitter, and LinkedIn. In this way, the Association achieves its goal of delivering its message to a wider audience through these new channels.
