Approximately 250 university students from CUNEF accepted the challenge posed by the Spanish Banking Association (AEB) and its Foundation to propose projects aimed at improving the level of financial education in Spain, especially among young people.
Of the nearly 60 proposals developed by these students, ten were selected as finalists and presented on March 5 by 40 students at the AEB headquarters to executives from various banks and the Association itself, who served as judges to choose the winning project.
The president of the AEB, José María Roldán, expressed his gratitude for the involvement of the students from this university center in contributing to the work the banking sector has been performing for years regarding financial education, with the goal of instilling healthy financial habits in society.
“You are very young and are in an excellent position to understand how we should convey this knowledge, which can be dry and complicated, but is vital for our daily lives,” Roldán stated, after highlighting the creativity and digital focus of the finalist entries.
The project by Adriana Rodríguez, Rocío Rubio, Lucía Robles, and María del Pilar Villalba, which featured actions such as the creation of a ‘school bank,’ videos by ‘financial influencers,’ and the configuration of the library as a ‘Stock Exchange,’ was the winner of the competition.
The jury—composed of banking executives with financial education responsibilities from Santander, BBVA, Bankinter, ING, and Grupo Cooperativo Cajamar, as well as executives from Frontier Economics and the AEB—is now analyzing the possibilities for the practical application of the winning proposal.
