The banking associations have detailed the extensive range of measures adopted by the sector to improve service for individuals over 65 years of age and persons with disabilities, at the meeting held today with the Deputy Prime Minister and Minister of Economic Affairs and Digital Transformation, Nadia Calviño. The Governor and Deputy Governor of the Bank of Spain, as well as consumer and senior associations, also attended the meeting.
They have also reiterated their commitment to maintain savings passbooks for individuals over 65 years of age.
The annual monitoring report on personalized service for seniors reflects the significant effort made by the banking sector and its firm commitment to financial inclusion, embodied in specific actions, including:
This meeting is part of the active listening and dialogue process that the banking associations have maintained with senior and consumer associations, as well as with government authorities, to continue improving personalized service.
In addition, the banking associations have commissioned a satisfaction survey to measure the level of acceptance of the implemented measures. According to the study conducted by Inmark, over 70% of seniors are satisfied with the banking service received through different channels.
The sector has also presented the quarterly monitoring report on financial inclusion. It shows that over 70,000 residents in 79 municipalities with more than 500 inhabitants in rural Spain who previously did not have physical access to financial services now do. The goal is to achieve 100% financial inclusion by the end of the year.
To improve awareness of these personalized service measures, the sector has expressed its determination to promote new communication initiatives. Additionally, the sector will strengthen digital training and financial education programs aimed at seniors.
Download the monitoring report on elderly care measures
