Societal progress throughout history has relied on technology. Technology has improved people’s lives by providing cures for diseases, increasing production capacity and food diversity, and contributing to the prosperity of society.
Digitalization, like other known innovations, also increases inclusion because it not only facilitates communication at all levels but also allows access to all types of public and private services, at any time and from anywhere.
Banks have acted as true catalysts for technological innovation, which has allowed for progress in the development of new financial products better adapted to their customers and increased efficiency. Digitalization and regulatory changes have facilitated greater competition and made collaboration a key element for innovation, which favors economic dynamism and benefits the customer.
Digital innovation in banking operations simplifies procedures and offers new advantages to users. That is why it is so highly valued, and more than 88% of bank customers use digital channels at least once a week, according to a Sigma 2 survey. This is an advancement that is only possible with support measures for those for whom digitalization presents greater difficulty.
Because the human factor is fundamental at all times. Banks have taken measures to reinforce preferential care for the elderly, to boost their presence in rural Spain, and to address society’s most pressing problems. This commitment to people remains a differential and added value of banks, their greatest competitive advantage, and their best social contribution.
José Luis Martínez Campuzano, spokesperson for the Spanish Banking Association
