The world is changing, and we must all prepare to make the most of the major transformations we are currently experiencing. Societal awareness of the need to combat climate change and improve digital skills is key to facing this future as prepared as possible. Companies must also be aware that they will have to compete in a more digital and connected world, one that is constantly evolving. Because we need a productive and resilient business sector that translates into more and better jobs. And we need a Public Administration that effectively and efficiently facilitates and drives all these changes, placing us in the best position to continue increasing the well-being of our society.
The raison d’être of banks is to help their clients—both companies and families—adapt to these changes to ensure the best possible future. They also collaborate with the administration in this process. Banks are prepared to carry this out: adaptation and innovation are in their DNA, while also ensuring the financing the economy requires to drive growth and social well-being.
In an environment of such uncertainty as the current one, we must all contribute to pointing out the right path to follow. Bank financing and the channeling of Next Generation EU funds represent a great opportunity to finance the challenge of digital transformation and successfully face this and other immense challenges, such as environmental preservation. However, it is important that we all accept the need to carry out the adjustments and reforms that will allow us to strongly recover the economic ground lost since the health crisis.
Banks place all their financial and human resources at the service of their clients in order to contribute to the prosperity of society as a whole. This is an essential sector for the economy, as demonstrated by its reciprocal relationship: everything that is good for the economy is good for banks, and vice versa. It cannot be any other way.
José Luis Martínez Campuzano, spokesperson for the Spanish Banking Association
