At the Spanish Banking Association, we are renewing our corporate identity to reflect an ongoing process of evolution that responds to society’s changing needs.
We are adapting our image to social and economic changes, in line with our commitment to help our partner banks carry out their activity in the best possible context, making it possible to bring the projects of individuals and companies to life.
The new corporate image is based on the previous design, with softened contours and a greater variety of colours and applications. The deep green remains the main colour, and additional shades are being incorporated.
The image redesign coincides with the renewal of the website www.aebanca.es, a process that will be completed over the coming months, with a stronger focus on visual accessibility, banking news and audiovisual content, in line with our aim of expanding communication with society and the media.
The new site will offer the usual content from the website and will add new sections, reinforcing our commitment to raising public awareness of financial education and cybersecurity. To carry out the image and digital renewal, we have worked with the consultancy MPC.
