Finance Finland (Finanssiala, FFI), the association that brings together the financial sector as a whole, actively promotes financial education in the country in close collaboration with policymakers, so that around 25,000 Finns benefit from its programmes each year.
FFI’s flagship programme is “Zaldo”, an innovative gamified learning environment that teaches students (aged 10 to 16) personal finance skills and money management. It can be used free of charge and includes a final test, whose winners earn the right to take part in the final of the European Money Quiz as Finland’s representatives.
Financial education is compulsory in Finland, where schools teach personal finance through social studies, home economics and mathematics. The state provides programmes and study materials for children from primary school up to the age of 18, with the aim of equipping them with basic life skills such as managing their personal finances and understanding risks.
The Bank of Finland, the national public body responsible for financial education since 2020, is the main author of the proposed national strategy on financial education and the author of the national report on promoting financial education in Finland, while the Ministry of Education and the Finnish National Agency for Education are responsible for financial education in schools.
