"It Rings a Bell" is a spontaneous approach to bringing financial literacy closer to people, using simple and fresh language, as fresh as the people participating in the project: actresses, chefs, singers, and athletes. They also ring a bell—some so much that we're curious to see what they know about interest rates or risk premiums.
But what really appeals to us is finding out what we actually know ourselves, whether nothing rings a bell or just a little.
