{"id":37933,"date":"2021-03-09T00:00:00","date_gmt":"2021-03-08T23:00:00","guid":{"rendered":"https:\/\/aebanca.es\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/"},"modified":"2026-04-09T12:38:40","modified_gmt":"2026-04-09T10:38:40","slug":"hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas","status":"publish","type":"notas-de-prensa","link":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/","title":{"rendered":"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas"},"content":{"rendered":"<ul>\n<li><strong> <\/strong>Twelve young people will compete so that their generation can play a more relevant role in banking through financial education and innovation<\/li>\n<li>The event will be held in person on March 11 at 5:00 PM at Casa del Lector in Madrid, thanks to the collaboration between AEB and CECA with Trivu and the support of Thinking Heads<\/li>\n<li>The experience will be streamed live on the Hucha Challenge website so that hundreds of young people can take part remotely <a href=\"https:\/\/huchachallenge.com\/live\/\">https:\/\/huchachallenge.com\/live\/<\/a><\/li>\n<li>The event will be hosted by Uri Sabat, a radio and television broadcaster and presenter, who will introduce the challenges and facilitate the experience<\/li>\n<\/ul>\n<p>At a time when new generations face the enormous challenge of entering the labour market in a context of crisis and uncertainty, their perception of their finances and how to manage them has changed.<\/p>\n<p>For this reason, the Spanish Banking Association (AEB) and CECA, together with Trivu, and in collaboration with Thinking Heads, have joined forces to develop Hucha Challenge, a live competition in which young people will shape the banking of the future while taking on all kinds of challenges in a format similar to the television style of entertainment programmes.<\/p>\n<p>Twelve young people who have already been selected will be organised into three teams and will meet on March 11, 2021 at 5:00 PM at La Casa del Lector (Matadero \u2013 Madrid). Participants are not necessarily banking experts, although they do have a clear interest in developing knowledge about the financial sector and personal finance. <\/p>\n<p>In addition to the competing teams, other interested parties may attend as an online or in-person audience and actively take part in some challenges, in strict compliance with the prevailing health measures to ensure the safest possible conditions. Attendees can register on the competition website <a href=\"http:\/\/www.huchachallenge.com\/\">www.huchachallenge.com<\/a> and, for those who decide to watch from home, the experience will be streamed live via the link <a href=\"https:\/\/huchachallenge.com\/live\/\">https:\/\/huchachallenge.com\/live\/<\/a>. <\/p>\n<p>This entirely groundbreaking new format will generate social impact and enable young people to play a leading role in building the banking of the future through financial education and innovation. In this regard, Hucha Challenge will feature an agenda of dynamic activities: a team presentation followed by content blocks divided between games and digital challenges; a round table to address myths, advice and the sector\u2019s impact on society; and a series of live questions to attendees via an interactive platform so that the audience can also participate. <\/p>\n<p>The awards ceremony will close the event: the winning team will receive a training scholarship valued at \u20ac500; second place will have free access for one year to the premium subscription of the online educational platform Crehana; and third place will take home some digital gadgets.<\/p>\n<p style=\"text-align: center;\">Date: March 11, 2020<\/p>\n<p style=\"text-align: center;\">Time: 5:00 PM<\/p>\n<p style=\"text-align: center;\">Venue: Casa del Lector, Madrid<\/p>\n<p style=\"text-align: center;\">Website: <a href=\"http:\/\/www.huchachallenge.com\">www.huchachallenge.com<\/a><\/p>\n<p style=\"text-align: center;\">Streaming: <a href=\"https:\/\/huchachallenge.com\/live\/\">https:\/\/huchachallenge.com\/live\/<\/a><\/p>\n<p><a href=\"https:\/\/s2.aebanca.es\/wp-content\/uploads\/2021\/03\/llega-a-madrid-hucha-challenge-la-competicin-interactiva-de-jvenes-para-reinventar-la-banca-con-ideas-innovadoras-1.pdf\">Download the press release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spanish Banking Association (AEB) and CECA have joined forces to develop Hucha Challenge, a live competition in which young people will shape the banking of the future while taking on all kinds of challenges in a format similar to the television style of entertainment programmes. Twelve young people who have already been selected will be organised into 3 teams and will meet on March 11, 2021 at 5:00 PM at La Casa del Lector (Matadero \u2013 Madrid). Participants are not necessarily banking experts, although they do have a clear interest in developing knowledge about the financial sector and personal finance.  <\/p>\n","protected":false},"featured_media":35121,"parent":0,"template":"","etiquetas-prensa":[],"class_list":["post-37933","notas-de-prensa","type-notas-de-prensa","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca\" \/>\n<meta property=\"og:description\" content=\"The Spanish Banking Association (AEB) and CECA have joined forces to develop Hucha Challenge, a live competition in which young people will shape the banking of the future while taking on all kinds of challenges in a format similar to the television style of entertainment programmes. Twelve young people who have already been selected will be organised into 3 teams and will meet on March 11, 2021 at 5:00 PM at La Casa del Lector (Matadero \u2013 Madrid). Participants are not necessarily banking experts, although they do have a clear interest in developing knowledge about the financial sector and personal finance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Asociaci\u00f3n Espa\u00f1ola de Banca\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T10:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/chicas-hucha.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aebanca\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/\",\"name\":\"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/chicas-hucha.jpg\",\"datePublished\":\"2021-03-08T23:00:00+00:00\",\"dateModified\":\"2026-04-09T10:38:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/chicas-hucha.jpg\",\"contentUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/chicas-hucha.jpg\",\"width\":1024,\"height\":622},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/notas-de-prensa\\\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aebanca.es\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/\",\"name\":\"AEB\",\"description\":\"Asociaci\u00f3n Espa\u00f1ola de Banca\",\"publisher\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aebanca.es\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#organization\",\"name\":\"AEB\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/LOGO-AEB-menu.svg\",\"contentUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/LOGO-AEB-menu.svg\",\"width\":57,\"height\":22,\"caption\":\"AEB\"},\"image\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aebanca\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/","og_locale":"en_US","og_type":"article","og_title":"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca","og_description":"The Spanish Banking Association (AEB) and CECA have joined forces to develop Hucha Challenge, a live competition in which young people will shape the banking of the future while taking on all kinds of challenges in a format similar to the television style of entertainment programmes. Twelve young people who have already been selected will be organised into 3 teams and will meet on March 11, 2021 at 5:00 PM at La Casa del Lector (Matadero \u2013 Madrid). Participants are not necessarily banking experts, although they do have a clear interest in developing knowledge about the financial sector and personal finance.","og_url":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/","og_site_name":"Asociaci\u00f3n Espa\u00f1ola de Banca","article_modified_time":"2026-04-09T10:38:40+00:00","og_image":[{"width":1024,"height":622,"url":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/chicas-hucha.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@aebanca","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/","url":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/","name":"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas - Asociaci\u00f3n Espa\u00f1ola de Banca","isPartOf":{"@id":"https:\/\/aebanca.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/#primaryimage"},"image":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/chicas-hucha.jpg","datePublished":"2021-03-08T23:00:00+00:00","dateModified":"2026-04-09T10:38:40+00:00","breadcrumb":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/#primaryimage","url":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/chicas-hucha.jpg","contentUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/chicas-hucha.jpg","width":1024,"height":622},{"@type":"BreadcrumbList","@id":"https:\/\/aebanca.es\/en\/actualidad\/notas-de-prensa\/hucha-challenge-arrives-in-madrid-the-interactive-competition-for-young-people-to-reinvent-banking-with-innovative-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aebanca.es\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Hucha Challenge arrives in Madrid, the interactive competition for young people to reinvent banking with innovative ideas"}]},{"@type":"WebSite","@id":"https:\/\/aebanca.es\/en\/#website","url":"https:\/\/aebanca.es\/en\/","name":"AEB","description":"Asociaci\u00f3n Espa\u00f1ola de Banca","publisher":{"@id":"https:\/\/aebanca.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aebanca.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aebanca.es\/en\/#organization","name":"AEB","url":"https:\/\/aebanca.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aebanca.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/aebanca.es\/wp-content\/uploads\/2025\/07\/LOGO-AEB-menu.svg","contentUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2025\/07\/LOGO-AEB-menu.svg","width":57,"height":22,"caption":"AEB"},"image":{"@id":"https:\/\/aebanca.es\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/aebanca"]}]}},"_links":{"self":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/notas-de-prensa\/37933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/notas-de-prensa"}],"about":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/types\/notas-de-prensa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/media\/35121"}],"wp:attachment":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/media?parent=37933"}],"wp:term":[{"taxonomy":"etiquetas-prensa","embeddable":true,"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/etiquetas-prensa?post=37933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}