{"id":38119,"date":"2025-05-06T12:55:00","date_gmt":"2025-05-06T10:55:00","guid":{"rendered":"https:\/\/aebanca.es\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/"},"modified":"2026-04-09T10:18:48","modified_gmt":"2026-04-09T08:18:48","slug":"aeb-refreshes-its-corporate-image-and-website","status":"publish","type":"blog-aeb","link":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/","title":{"rendered":"AEB refreshes its corporate image and website"},"content":{"rendered":"\n<p>At the Spanish Banking Association, we are renewing our corporate identity to reflect an ongoing process of evolution that responds to society\u2019s changing needs.<\/p>\n\n<p>We are adapting our image to social and economic changes, in line with our commitment to help our partner banks carry out their activity in the best possible context, making it possible to bring the projects of individuals and companies to life.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La AEB renueva su imagen corporativa y su p\u00e1gina web\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oVozhx4ZyyE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>The new corporate image is based on the previous design, with softened contours and a greater variety of colours and applications. The deep green remains the main colour, and additional shades are being incorporated. <\/p>\n\n<p>The image redesign coincides with the renewal of the website <a href=\"http:\/\/www.aebanca.es\/\">www.aebanca.es<\/a>, a process that will be completed over the coming months, with a stronger focus on visual accessibility, banking news and audiovisual content, in line with our aim of expanding communication with society and the media.<\/p>\n\n<p>The new site will offer the usual content from the website and will add new sections, reinforcing our commitment to raising public awareness of financial education and cybersecurity. To carry out the image and digital renewal, we have worked with the consultancy MPC. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are adapting our image to social and economic changes, in line with our commitment to help our partner banks carry out their activity in the best possible context, making it possible to bring the projects of individuals and companies to life.<\/p>\n","protected":false},"featured_media":38121,"parent":0,"template":"","etiquetas":[],"categorias-blog":[],"class_list":["post-38119","blog-aeb","type-blog-aeb","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca\" \/>\n<meta property=\"og:description\" content=\"We are adapting our image to social and economic changes, in line with our commitment to help our partner banks carry out their activity in the best possible context, making it possible to bring the projects of individuals and companies to life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Asociaci\u00f3n Espa\u00f1ola de Banca\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T08:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/captura-para-web-2aeb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1654\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/\",\"name\":\"Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/captura-para-web-2aeb.png\",\"datePublished\":\"2025-05-06T10:55:00+00:00\",\"dateModified\":\"2026-04-09T08:18:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/captura-para-web-2aeb.png\",\"contentUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/captura-para-web-2aeb.png\",\"width\":1654,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/aeb-refreshes-its-corporate-image-and-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aebanca.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AEB Informs\",\"item\":\"https:\\\/\\\/aebanca.es\\\/en\\\/actualidad\\\/te-interesa\\\/aeb-informa\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AEB refreshes its corporate image and website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/\",\"name\":\"AEB\",\"description\":\"Asociaci\u00f3n Espa\u00f1ola de Banca\",\"publisher\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aebanca.es\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#organization\",\"name\":\"AEB\",\"url\":\"https:\\\/\\\/aebanca.es\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/LOGO-AEB-menu.svg\",\"contentUrl\":\"https:\\\/\\\/aebanca.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/LOGO-AEB-menu.svg\",\"width\":57,\"height\":22,\"caption\":\"AEB\"},\"image\":{\"@id\":\"https:\\\/\\\/aebanca.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/","og_locale":"en_US","og_type":"article","og_title":"Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca","og_description":"We are adapting our image to social and economic changes, in line with our commitment to help our partner banks carry out their activity in the best possible context, making it possible to bring the projects of individuals and companies to life.","og_url":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/","og_site_name":"Asociaci\u00f3n Espa\u00f1ola de Banca","article_modified_time":"2026-04-09T08:18:48+00:00","og_image":[{"width":1654,"height":600,"url":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/captura-para-web-2aeb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/","url":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/","name":"Blog AEB - Asociaci\u00f3n Espa\u00f1ola de Banca","isPartOf":{"@id":"https:\/\/aebanca.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/#primaryimage"},"image":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/#primaryimage"},"thumbnailUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/captura-para-web-2aeb.png","datePublished":"2025-05-06T10:55:00+00:00","dateModified":"2026-04-09T08:18:48+00:00","breadcrumb":{"@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/#primaryimage","url":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/captura-para-web-2aeb.png","contentUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2026\/01\/captura-para-web-2aeb.png","width":1654,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/aeb-refreshes-its-corporate-image-and-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aebanca.es\/en\/"},{"@type":"ListItem","position":2,"name":"AEB Informs","item":"https:\/\/aebanca.es\/en\/actualidad\/te-interesa\/aeb-informa\/"},{"@type":"ListItem","position":3,"name":"AEB refreshes its corporate image and website"}]},{"@type":"WebSite","@id":"https:\/\/aebanca.es\/en\/#website","url":"https:\/\/aebanca.es\/en\/","name":"AEB","description":"Asociaci\u00f3n Espa\u00f1ola de Banca","publisher":{"@id":"https:\/\/aebanca.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aebanca.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aebanca.es\/en\/#organization","name":"AEB","url":"https:\/\/aebanca.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aebanca.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/aebanca.es\/wp-content\/uploads\/2025\/07\/LOGO-AEB-menu.svg","contentUrl":"https:\/\/aebanca.es\/wp-content\/uploads\/2025\/07\/LOGO-AEB-menu.svg","width":57,"height":22,"caption":"AEB"},"image":{"@id":"https:\/\/aebanca.es\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/blog-aeb\/38119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/blog-aeb"}],"about":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/types\/blog-aeb"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/media\/38121"}],"wp:attachment":[{"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/media?parent=38119"}],"wp:term":[{"taxonomy":"etiquetas","embeddable":true,"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/etiquetas?post=38119"},{"taxonomy":"categorias-blog","embeddable":true,"href":"https:\/\/aebanca.es\/en\/wp-json\/wp\/v2\/categorias-blog?post=38119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}